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Why we created Whytabs

We rethought toothpaste — so brushing could be simpler.

Brushing your teeth is something you do every day. It shouldn’t be messy, complicated, or wasteful.

But traditional toothpaste hasn’t really changed in decades. Tubes leak, take up space, and create unnecessary waste — all for a routine that should feel simple.

That’s where Whytabs began.

Simple brushing, without the tube.

Whytabs are chewable toothpaste tablets designed for everyday simplicity.

You chew one tablet, brush like normal, rinse, and go.

Same clean you already know no tube, no mess.

Both versions of Whytabs are formulated with 5% nano-hydroxyapatite, a modern ingredient used to support enamel care and help keep teeth feeling clean and smooth with daily use.

For those looking for extra support, Whytabs Plus also includes L-arginine, probiotics, and postbiotics, designed to support a healthier oral environment as part of a more complete daily routine.

Designed for everyday simplicity.

We believe small changes can make everyday routines better.

By rethinking something as simple as toothpaste, we’re helping make brushing cleaner, easier, and more intentional without changing how you already brush.

Because when something is easier, it’s easier to stick with it.

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